Why can't I buy beer today?

In Thailand, alcohol sales are generally prohibited on Buddhist holy days to honor the teachings of the Buddha. These observances encourage participation in religious activities and discourage indulgences like drinking. The specific days vary each year, often aligning with important dates on the lunar calendar.

Practical Chiang Mai planning note: Approach temples, ceremonies and community events respectfully. Dress requirements, photography rules, access areas and festival arrangements can vary, so follow signs and staff instructions and avoid treating religious spaces as ordinary photo locations.