What role do online reviews play in a restaurant's success?

Online reviews can significantly influence a restaurant's reputation, as many customers rely on them when choosing where to dine.

• Positive reviews can attract new customers, while negative feedback can deter potential diners, making it crucial for restaurants to engage with their reviews.

• Responding to reviews, both good and bad, shows that the restaurant values customer feedback and is committed to improving their service.

Practical Chiang Mai planning note: Choose by location, dietary needs, hygiene, atmosphere and the time you plan to visit rather than relying on a single "best" list. Menus, opening days and stall locations change, especially at markets and seasonal venues.